First, verbal scarcity is used to convey the logic: “We only have one black-on-black 750iL left, and once it’s gone, it’s going to be three months until our next shipment comes in.” Second, you add on tonal scarcity by using a power whisper, which greatly intensifies the prospect’s sense of scarcity. And third, you add on informational scarcity by explaining that even the information itself is in short supply.
