Let’s say you’ve just made an absolutely kick-ass sales presentation to a financially qualified prospect who needs your product, wants your product, and who’s also been feeling a bit of pain as a result of an unfulfilled need that your product perfectly meets. In addition, let’s also say that your sales presentation was so “on target” that when you asked your prospect for the order, they were at a 10 on the certainty scale, and damn sure of it. My question is, will the prospect buy from you, yes or no? The obvious answer is yes, isn’t it?
