Step #2: Choose your focus This is where you close your eyes and go back to a moment in your life when you were feeling absolutely, positively certain. A perfect example of this would be the moment after you just closed a really tough sale, as a result of sounding totally awesome. For whatever reason, you were at your very best that day, and now, as you bask in the sale’s afterglow, you have that superconfident feeling—that feeling of absolute certainty where you know you can take on the world and close anyone who’s closable. Once you’ve located that memory, I want you to create a vivid
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