For instance, let’s say that, during your sales presentation, you accidentally said something or did something that rubbed the prospect the wrong way, to the point where they no longer trusted you. What are the chances of them buying from you then? I’ll tell you what they are: Zero! Nothing! Zilch! Plain and simple, if your prospect doesn’t trust you, then there’s absolutely no way they are going to buy from you. And, again, I don’t care how certain they are about your product; they still won’t buy from you. In fact, if they’re that intent on purchasing your product, then they simply find
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