Moving from an “A” to a “The” I have another catchy little saying “when you move from an A to a THE life and your bank balance changes. If you are AN accountant AN accountancy firm... A coach or A trainer… A consultancy firm… you’re just one of many and you have fallen into the trap of occupation or category based positioning. If you move to a ‘THE’ like I did when I moved from A video marketer to THE AUTHORITY CATALYST everything changed.
