What I’m referring to here is multifinality. Whereas multitasking refers to seeking multiple outputs from multiple simultaneous inputs, and is impossible, multifinality refers to attaining alternative objectives from the same inputs, and is eminently possible. Can that ad campaign also be an opportunity to test the relative performance of different market segments? Can this presentation be recorded and used as a business development tool? Can captchas also be used to decipher street addresses? These questions allow you to kill two birds with one stone, each present self making life easier
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