Those pillars included: Prominent role models along that IC track had to be regularly called out by leadership during all-hands meetings, strategic presentations, external public communications (like blog posts), and in status report emails. Regular interfacing needed to happen between high-level ICs and the rest of the Moz staff, so every employee had facetime and access to them. Influence had to be granted to ICs to guide initiatives, to advise on process, to be included in key decision making, and to have final say over project areas.

