Real values are truths you hold to be more important than making money. They will come into conflict, and you’ll have to make that hard decision and show everyone on your team why you’re choosing that path, not just once, but over and over in order to instill the idea that values mean something at your organization. Because, usually, they don’t. People who’ve been in the professional world for even a few years get pretty jaded about “company values.” That means you have to go above and beyond to prove that you take them seriously.
