Say you visited Moz for the very first time via a Google search for a phrase like “SEO tools,” then immediately signed up for a free trial of our software. Chances are good you’d be a Moz customer for less than four months versus the overall global average of about nine months. But if you visited Moz twelve times or more in a three-month span before signing up for that free trial, chances are you’d stick around for fourteen-plus months as a paying subscriber.
