Turns out, our best, most loyal customers tend to be those who’ve spent considerable time on our website, participating in our community, consuming our educational resources, and testing out our free tools. Thus, it’s actually in Moz’s interest not to promote our products or conversions too heavily or too fast, especially to new visitors. The classic funnel optimization promoted by many marketers has this peculiar idea that we must race to turn as many visitors as we can into paid customers and that any missed opportunity represents a flaw in our marketing process. Our metrics show just the
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