Tiago

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What makes a behavior worthwhile is different for each person and each company, but almost all follow a few patterns: The behavior is, in and of itself, apart from any connected outcomes, rewarding and fulfilling. The behavior fits with your core values. The behavior can turn into a habit and (at least slowly) scales with decreasing friction (i.e., it’s easier to engage in the thirtieth time than the second). The behavior has a positive, measurable, causal impact. Even if it’s small.
Lost and Founder: A Painfully Honest Field Guide to the Startup World
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