We knew that millions of organizations and marketers were interested in using SEO software, but we’d never done enough to make our product into a long-term habit and an essential part of those organizations’ operations. Compare, for example, Moz’s average eleven-month subscription tenure with a company with Salesforce, perhaps the best-known and most-respected company in the SaaS world. Salesforce’s average customer tenure is 120 months, more than ten times that of Moz’s.
