Lost and Founder: A Painfully Honest Field Guide to the Startup World

by Rand Fishkin

Transparency’s harder at first, and it feels especially painful when it reveals your mistakes or challenges the image you’ve crafted for your team or customers. Yet, it’s immensely powerful, and it has an almost unbelievably positive impact on everyone around you.

A team with shared culture and shared values will, almost always, outperform a team without these elements.