But starting around 1949, these magazines changed dramatically. It was as if someone had thrown a giant switch. The new woman did not exist on her own. She was seen only in the light of supporting her husband and his career and taking care of the children. The more Ms. Friedan investigated, the more she found that the world created in the magazines and the television sitcoms was, for many women at least, a fantasy world. Despite all the confidence and happiness among women portrayed in the magazines, there was underneath it all a crisis in the suburbs. It was the crisis of a generation of
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