slogan was made even simpler and better: “Eisenhower, man of peace.” Soon Reeves had worked out an entire strategy for the spots. He wanted them to air at critical times, between two highly popular regular shows (“You get the audience built up at huge costs by other people,” he wrote in a memo to the Eisenhower people). The announcer would say, “Eisenhower answers the nation!” Then an ordinary citizen would ask a question and Ike would answer it, in words crafted by Reeves from Eisenhower’s speeches. The candidate approved of the idea but was not entirely comfortable with it; it was something,
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