The McDonalds were glad to see him—he was, after all, something of a celebrity in the business. Mr. Multimixer, they called him. They assured him that this was a typical day. Kroc asked the McDonalds when the rush stopped. “Sometime late tonight when we close,” Dick McDonald said. At first, Ray Kroc began to think how good it would be to expand McDonald’s because of what it could mean to his troubled Multimixer business. And the more he thought about it, the more he was convinced he had seen the future and it was hamburgers.
