Allen fell from his 1948 28.7 high to 11.2 in the same period. He tried to fight back. He arranged with an insurance company to award five thousand dollars to any potential listener of Stop the Music! who missed out on the phone call and the fabled prizes because he was listening to Allen. He did a skit called “Cease the Melody,” in which he handed out many prizes, and because most television sets were still in bars, the first prize was a television set, complete with a saloon and bartender to accompany
