Clearly, the latter came to be the most important qualification. His philosophy had an almost Orwellian quality to it. In 1958 he told the McDonald brothers: “We have found out, as you have, that we cannot trust some people who are nonconformists. We will make conformists out of them in a hurry. Even personal friends who we know have the best of intentions may not conform. They have a difference of opinion as to various processing and certain qualities of product.... You cannot give them an inch. The organization cannot trust the individual; the individual must trust the organization [or] he
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