“The two big steps that women must take are to help their husbands decide where they are going and use their pretty heads to help them get there,” wrote Mrs. Dale Carnegie, wife of one of the nation’s leading experts on how to be likable, in the April 1955 Better Homes and Gardens. “Let’s face it, girls. That wonderful guy in your house—and in mine—is building your house, your happiness and the opportunities that will come to your children.” Split-level houses, Mrs. Carnegie added, were fine for the family, “but there is simply no room for split-level thinking—or doing—when Mr. and Mrs. set
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