The $64,000 Question was the top-rated show on television. Studies showed that approximately 47.5 million people were watching. The sales of Revlon (“the greatest name in cosmetics”) skyrocketed. Some Revlon products sold out overnight, and the show’s master of ceremonies had to beg the public to be more patient until more Revlon Living Lipstick was available. The head of Hazel Bishop, a rival cosmetics company, subsequently blamed his company’s disappointing year on the fact that “a new television program sponsored by your company’s principal competitor captured the imagination of the
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