The obvious company to take the lead was IBM, an electrical business machine company. But Tom Watson, Sr., the dominant figure in the company, believed that the electronic revolution would not touch his business. He was, Tom Watson, Jr., later wrote, “like the king who sees a revolution going on in the country next door to his own, yet is astounded when his own subjects get restless. He didn’t realize that a new era had begun. IBM was the classic company with tunnel vision because of its success.”