If you’re a writer, imagine the blurbs that will be on the paperback. If you’re a painter, imagine what people will say when they’re standing in front of your canvas. This is another example of being present but not-present: you are the creator but also the eventual audience. When you’re on the outside of your own work looking in, you’ll be able to see the overall shape of it, which will help you to realize that you’re on the right track (or, alternatively, that you’re not). It’s also a way of journeying to the center of what the idea will eventually become.