Gary Thaller

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In contrast, laboratory studies concentrate on tasks with well-defined goals, since the achievement of a well-defined goal is easy to measure. With an ill-defined goal, you are never sure if the decision was right.
Gary Thaller
Brainstorm: When thinks suck, disrupting the equilibrium is often effective. In other words, "Don't just stand there; do something!"
Sources of Power: How People Make Decisions (The MIT Press)
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