What is one of the best or most worthwhile investments you’ve ever made? Problem identification is always a sound investment of time, money, and energy. Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” It feels uncomfortable to spend time and resources trying to figure out exactly what the problem is—we want to jump to fixing way too fast. Most of us are plagued with action bias and really struggle to stay in problem identification. I’ve found that getting clear about what’s wrong and why it’s a
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