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The MIT team, on the other hand, signaled its own vulnerability by promising that everyone connected to finding a red balloon would share in the reward. Then it provided people with the opportunity to create networks of vulnerability by reaching out to their friends, then asking them to reach out to their friends. The team did not dictate what participants should do or how they should do it, or give them specific tasks to complete or technology to use. It simply gave out the link and let people do with it what they pleased.
The Culture Code: The Secrets of Highly Successful Groups
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