The Culture Code: The Secrets of Highly Successful Groups

by Daniel Coyle

Culture is a set of living relationships working toward a shared goal. It’s not something you are. It’s something you do.

a never-ending process of trying, failing, reflecting, and above all, learning.

High-purpose environments don’t descend on groups from on high; they are dug out of the ground, over and over, as a group navigates its problems together and evolves to meet the challenges of a fast-changing world.

Building purpose Is a never endenning process that comes from digging deep

Leaders are inherently biased to presume that everyone in the group sees things as they do, when in fact they don’t.

cultivating what might be called a productive dissatisfaction.

Creative skills, on the other hand, are about empowering a group to do the hard work of building something that has never existed before. Generating purpose in these areas is like supplying an expedition: You need to provide support, fuel, and tools and to serve as a protective presence that empowers the team doing the work.

Creative skills it's like an expedition support, fuel and tools

Personal Emotional Connections (PECs), or creating a bond outside the conversation about the product.

Focus on Bar-Setting Behaviors:

Set up the bar spot an effortless smal activity to align behavior translate mision/vision into something concrete something extra to celebrate be proud of what you do. Like pixar's shorts

three basic models: the star model, the professional model, and the commitment model. The star model focused on finding and hiring the brightest people. The professional model focused on building the group around specific skill sets. The commitment model, on the other hand, focused on developing a group with shared values and strong emotional bonds. Of these, the commitment model consistently led to the highest rates of success.