This gives us insight into building purpose. It’s not as simple as carving a mission statement in granite or encouraging everyone to recite from a hymnal of catchphrases. It’s a never-ending process of trying, failing, reflecting, and above all, learning. High-purpose environments don’t descend on groups from on high; they are dug out of the ground, over and over, as a group navigates its problems together and evolves to meet the challenges of a fast-changing world.
