Creative skills, on the other hand, are about empowering a group to do the hard work of building something that has never existed before. Generating purpose in these areas is like supplying an expedition: You need to provide support, fuel, and tools and to serve as a protective presence that empowers the team doing the work. Some ways to do that include: Keenly attend to team composition and dynamics. Define, reinforce, and relentlessly protect the team’s creative autonomy. Make it safe to fail and to give feedback. Celebrate hugely when the group takes initiative.
