Face toward the problems. B-level work is bad for your soul. It’s more important to invest in good people than in good ideas. You’ll notice that, in contrast to Danny Meyer’s vivid, specific language, these are defiantly un-catchy, almost zen-like in their plainness and universality. This reflects the fundamental difference between leading for proficiency and leading for creativity: Meyer needs people to know and feel exactly what to do, while Catmull
