The trainees in group one received zero signals that reduced the interpersonal distance between themselves and WIPRO. They received lots of information about WIPRO and star performers, plus a nice company sweatshirt, but nothing that altered that fundamental distance. The group two trainees, on the other hand, received a steady stream of individualized, future-oriented, amygdala-activating belonging cues. All these signals were small—a personal question about their best times at work, an exercise that revealed their individual skills, a sweatshirt embroidered with their name. These signals
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