We say ‘ideas’, but it is only very inexactly that this word can be made to apply in the present case, for it is clear that they are by no means ‘pure ideas’, having absolutely nothing in common with the intellectual order; they are rather ‘false ideas’, though it would be still better to call them ‘pseudo-ideas’, intended primarily to evoke sentimental reactions, since this is in fact the easiest and most effective way of working on the masses.
