will absolutely love what you’re doing. I started out basically imagining I was writing for a stadium full of replicas of myself—which made things easy because I already knew exactly what topics interested them, what writing style they liked, what their sense of humor was, etc. I ignored the conventional wisdom that online articles should be short, frequent, posted consistently—because I knew the Tims in that stadium didn’t care about those things—and instead focused on a single type of
