A three-dollar yellow legal pad. When I was 25, I taught hip-hop classes and tended bar to pay the bills while slowly building my online business. Every time I taught a class or poured drinks, I brought that yellow legal pad with me. Because inevitably, people would ask, “So, what else do you do when you’re not teaching/bartending?” I’d tell them about my online business, hand them a pen and my yellow legal pad, and ask them to subscribe to my email list. That yellow legal pad and a long-term focus on nurturing my subscriber list is the foundation of my entire career. It’s helped me set and
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