Books •Shah, Dharmesh, and Brian Halligan. Inbound Marketing (Hoboken, NJ: Wiley & Sons, 2014). The two founders of HubSpot have written the seminal book on inbound marketing and demand generation. •Scott, David Meerman. The New Rules of Marketing and PR (Hoboken, NJ: Wiley & Sons, 2015). This book provides a terrific review of modern marketing techniques across social and content marketing. •Moore, Geoffrey. Crossing the Chasm (New York: Harper Collins, 1991). A classic book on marketing to early markets. Still regarded as the bible of startup marketing and market development.
