When a startup misses its sales numbers, the salespeople get blamed. But the problem, typically, is not that the salespeople are incompetent; it’s that the startup lacks marketers who can generate leads and acquisitions for those salespeople. As a result, Sales is either getting bad leads or no leads at all. They’re lacking the good, competitive weapons that skilled marketers can provide, so they’re struggling to win. That’s when the company needs Marketing. It needs Marketing to provide support for Sales.
Why things didnt work out @ BPI
