Imagine how many times you have received a cold email or telephone call at home. It’s annoying every single time, right? Trying to sell something by way of cold calls results in a very low hit rate. Compare that to watching an interesting webinar or responding to a piece of educational content like a downloadable white paper or compelling video. Suddenly, the person on the receiving end becomes a highly qualified lead, and you can hand that person over to a salesperson to set up a meeting, who can then have a much higher chance of closing a sale.
