Over the last ten years, IBM has shifted from being a software products company to being a services and solutions company. They go to a big retailer and say, We’re going to set you up to be an e-commerce juggernaut. You’ll use three or four of our products and two of our partners’ products as part of your solution, and we’ll stitch them all together and integrate it all into your environment and customize it to be just right for you.
