I want to know the growth trajectory, and what the company’s going to look like next year. All of that falls on the CEO, who turns to the VP of Sales, who (often behind the scenes) turns to the Director of Sales Operations and says, What do you think we can do next year? How are we doing this quarter? Are we going to hit our number or not? How does it feel? This information then goes back up to the CEO and board, who set the public’s expectations.
