Business model: Are the unit economics (i.e., the comparison of revenues and costs of each customer unit or product unit) attractive? Is the company already able to articulate the lifetime value of each customer, the acquisition cost of each customer, and compare the two? Does the company’s business model contain network effects—that is, will the business get more valuable as the network of users grows such that initial market momentum will result in more momentum and value? If it has customers, do they appear loyal and have growth potential over time or are they canceling the relationship
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