In the demand-gen role, you’re always thinking about how many calls you make per day to prospective customers. How many emails. How many conversions you had. How many demos you scheduled. How many people came to the webinar you were trying to recruit for. And what your conversion rate is—in other words, what happens to those leads after you toss them over to the sales team. You’re always measuring the funnel and you’re A/B testing and you’re using tools like Google Analytics, Adobe Omniture, and Mixpanel and all sorts of other tools, where you’re getting better and better at sophisticated
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