Before launch, this requires anticipating any reliability or performance issues that might arise and developing a plan for resolving them. “Readiness” meetings allow each function to report on its progress against a checklist of launch requirements: Have sales reps been trained? Do channel partners have collateral material describing the new product? Are the new application programming interfaces (APIs) properly documented? Have the procedures to handle escalated product use been established to route complex customer service problems to the right parties?
