To monitor performance, you’ll rely on internal sales and usage data, including records from customer service interactions. For online products in particular, there’s usually a wealth of such data. PMs should not need to depend on Engineering or the data team to access and analyze that data. You need to be your own analyst, proficient at analyzing log files using tools such as Google Analytics, Mixpanel, and Kissmetrics to pull data from disparate systems into a unified view.
