Generally, there will be more ideas than a team can implement, so the growth manager must apply both art and science to decide which changes are worthy of a test, and to balance the level of resources applied to a particular change as a result. Sean Ellis, the founder of GrowthHackers.com and former Vice President of Marketing at LogMeIn, has a simple framework for prioritizing project ideas via ranking on three core measures (you can use a 1–10 scoring system or a high/medium/low label): •A relative score of the impact of the change if it is successful •A relative score of the confidence that
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