While many growth teams have special requirements that compel them to build their own custom data infrastructure, many work with commercial SaaS (software as a service) products. A number of popular data products are used by startup growth teams, including: •Web, mobile, and funnel analytics: Adobe Analytics, Mixpanel, Google Analytics, Kissmetrics •Mobile analytics: Flurry Analytics, Localytics, App Annie •A/B testing (also known as split testing) and personalization: Optimizely, Maxymiser, Unbounce, Monetate, Visual Website Optimizer
