You also need to become a master of statistical reasoning, so that you can design effective experiments and develop an intuition for the user’s experience. If data is the fuel of growth, then analytics are the engine. Over time, sophisticated analysis will help you develop your instincts, so you’ll need to learn to understand and think through them. This means diving into the raw data and using tools like MySQL, Excel, the R programming language, and Tableau software to retrieve, manipulate, and visualize data.
