Once data is available to you in the growth manager role, you’ll help the company answer two core questions. First, where should growth initiatives focus their resources across all the stages in the funnel from acquisition through retention and renewal? The answer to this question can be derived by analyzing customer behavior from top to bottom of the funnel, coupled with a thorough understanding of the product experience, usability, user perceptions, business model, and go-to-market strategy. Second, what progress is the company making against its marketing goals? You’ll help the company
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