Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think

by Hans Rosling

Your most important challenge in developing a fact-based worldview is to realize that most of your firsthand experiences are from Level 4; and that your secondhand experiences are filtered through the mass media, which loves nonrepresentative extraordinary events and shuns normality. When you live on Level 4, everyone on Levels 3, 2, and 1 can look equally poor, and

Factfulness is … recognizing when a story talks about a gap, and remembering that this paints a picture of two separate groups, with a gap in between. The reality is often not polarized at all. Usually the majority is right there in the middle, where the gap is supposed to be. To control the gap instinct, look for the majority. • Beware comparisons of averages. If you could check the spreads you would probably find they overlap. There is probably no gap at all. • Beware comparisons of extremes. In all groups, of countries or people, there are some at the top and some at the bottom. The difference is sometimes extremely unfair. But even then the majority is usually somewhere in between, right where the gap is supposed to be. • The view from up here. Remember, looking down from above distorts the view. Everything else looks equally short, but it’s not.

More bad news is sometimes due to better surveillance of suffering, not a worsening world.

Yet here’s the paradox: the image of a dangerous world has never been broadcast more effectively than it is now, while the world has never been less violent and more safe. Fears that once helped keep our ancestors alive, today help keep journalists employed. It isn’t the journalists’ fault and we shouldn’t expect them to change. It isn’t driven by “media logic” among the producers so much as by “attention logic” in the heads of the consumers. If we look at the facts behind the headlines, we can see how the fear instinct systematically distorts what we see of the world.

The correct answer in most cases is close to 80 percent or even 90 percent. Proportion of children vaccinated: 88 percent. Proportion of people with electricity: 85 percent. Proportion of girls in primary school: 90 percent.

The number 4.2 million is for 2016. The year before, the number was 4.4 million. The year before that, it was 4.5 million. Back in 1950, it was 14.4 million. That’s almost 10 million more dead babies per year, compared with today. Suddenly this terrible number starts to look smaller. In fact the number has never been lower.

Everyone automatically categorizes and generalizes all the time. Unconsciously. It is not a question of being prejudiced or enlightened. Categories are absolutely necessary for us to function. They give structure to our thoughts. Imagine if we saw every item and every scenario as truly unique—we would not even have a language to describe the world around us.

Afterward, our host looked at me and said, “I have never seen that before. How can you admit such stupid people for medical training?” I explained that all elevators in Sweden had sensors on the doors. If something were put between them, they would instantaneously stop closing and open instead. The Indian doctor looked doubtful. “But how can you be sure that this advanced mechanism is working every single time?” I felt stupid with my reply: “It just always does. I suppose it’s because there are strict safety rules and regular inspections.” He didn’t look convinced. “Hmmm. So your country has become so safe that when you go abroad the world is dangerous for you.”

Factfulness is … recognizing that many things (including people, countries, religions, and cultures) appear to be constant just because the change is happening slowly, and remembering that even small, slow changes gradually add up to big changes. To control the destiny instinct, remember slow change is still change. • Keep track of gradual improvements. A small change every year can translate to a huge change over decades. • Update your knowledge. Some knowledge goes out of date quickly. Technology, countries, societies, cultures, and religions are constantly changing. • Talk to Grandpa. If you want to be reminded of how values have changed, think about your grandparents’ values and how they differ from yours. • Collect examples of cultural change. Challenge the idea that today’s culture must also have been yesterday’s, and will also be tomorrow’s.

For example, the simple and beautiful idea of the free market can lead to the simplistic idea that all problems have a single cause—government interference—which we must always oppose; and that the solution to all problems is to liberate market forces by reducing taxes and removing regulations, which we must always support.

Alternatively, the simple and beautiful idea of equality can lead to the simplistic idea that all problems are caused by inequality, which we should always oppose; and that the solution to all problems is redistribution of resources, which we should always support.

could have picked other examples. This is not about activists for women’s rights, in particular. Almost every activist I have ever met, whether deliberately or, more likely, unknowingly, exaggerates the problem to which they have dedicated themselves.

Great knowledge can interfere with an expert’s ability to see what actually works. All these solutions are great for solving some problem, but none of them will solve all problems. It is better to look at the world in lots of different ways.

A wise prime minister looks at the numbers, but not only at the numbers. And of course some of the most valued and important aspects of human development cannot be measured in numbers at all. We can estimate suffering from disease using numbers. We can measure improvements in material living conditions using numbers. But the end goal of economic growth is individual freedom and culture, and these values are difficult to capture with numbers. The idea of measuring human progress in numbers seems completely bizarre to many people. I often agree. The numbers will never tell the full story of what life on Earth is all about. The world cannot be understood without numbers. But the world cannot be understood with numbers alone.

could make their next fortune with what they already have. Experts in maternal mortality who understand the point about hammers and nails can see that the most valuable intervention for saving the lives of the poorest mothers is not training more local nurses to perform C-sections, or better treatment of severe bleeding or infections, but the availability of transport to the local hospital. The hospitals were of limited use if women could not reach them: if there were no ambulances, or no roads for the ambulances to travel on. Similarly, educators know that it is often the availability of electricity rather than more textbooks or even more teachers in the classroom that has the most impact on learning, as students can do their homework after sunset.

Factfulness is … recognizing that a single perspective can limit your imagination, and remembering that it is better to look at problems from many angles to get a more accurate understanding and find practical solutions. To control the single perspective instinct, get a toolbox, not a hammer. • Test your ideas. Don’t only collect examples that show how excellent your favorite ideas are. Have people who disagree with you test your ideas and find their weaknesses. • Limited expertise. Don’t claim expertise beyond your field: be humble about what you don’t know. Be aware too of the limits of the expertise of others. • Hammers and nails. If you are good with a tool, you may want to use it too often. If you have analyzed a problem in depth, you can end up exaggerating the importance of that problem or of your solution. Remember that no one tool is good for everything. If your favorite idea is a hammer, look for colleagues with screwdrivers, wrenches, and tape measures. Be open to ideas from other fields. • Numbers, but not only numbers. The world cannot be understood without numbers, and it cannot be understood with numbers alone. Love numbers for what they tell you about real lives. • Beware of simple ideas and simple solutions. History is full of visionaries who used simple utopian visions to justify terrible actions. Welcome complexity. Combine ideas. Compromise. Solve problems on a case-by-case basis.

This undermines our ability to solve the problem, or prevent it from happening again, because we are stuck with oversimplistic finger pointing, which distracts us from the more complex truth and prevents us from focusing our energy in the right places.

The blame game often reveals our preferences. We tend to look for bad guys who confirm our existing beliefs. Let’s look at some of the people we most love to point the finger at: evil businessmen, lying journalists, and foreigners.

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Reflecting reality is not something the media can be expected to do. You should not expect the media to provide you with a fact-based worldview any more than you would think it reasonable to use a set of holiday snaps of Berlin as your GPS system to help you navigate around

The pope is also credited with enormous influence over the sexual behavior of the 1 billion Catholics in the world. However, despite the clear condemnation of the use of contraception by several successive popes, the statistics show that contraceptive use is 60 percent in Catholic-majority countries, compared with 58 percent in the rest of the world. In other words, it is the same. The pope is one of the world’s most prominent moral leaders, but it seems that even leaders with great political power or moral authority do not have remote controls that can reach into the bedroom.

Factfulness is … recognizing when a scapegoat is being used and remembering that blaming an individual often steals the focus from other possible explanations and blocks our ability to prevent similar problems in the future. To control the blame instinct, resist finding a scapegoat.

Look for causes, not villains. When something goes wrong don’t look for an individual or a group to blame. Accept that bad things can happen without anyone intending them to. Instead spend your energy on understanding the multiple interacting causes, or system, that created the situation. • Look for systems, not heroes. When someone claims to have caused something good, ask whether the outcome might have happened anyway, even if that individual had done nothing. Give the system some credit.

To be absolutely clear, I am deeply concerned about climate change because I am convinced it is real—as real as Ebola was in 2014. I understand the temptation to raise support by picking the worst projections and denying the huge uncertainties in the numbers. But those who care about climate change should stop scaring people with unlikely scenarios. Most people already know about and acknowledge the problem. Insisting on it is like kicking at an open door. It’s time to move on from talking talking talking. Let’s instead use that energy to solve the problem by taking action: action driven not by fear and urgency but by data and coolheaded analysis.

don’t get calm by looking away from problems. The five that concern me most are the risks of global pandemic, financial collapse, world war, climate change, and extreme poverty. Why is it these problems that cause me most concern? Because they are quite likely to happen: the first three have all happened before and the other two are happening now; and because each has the potential to cause mass suffering either directly or indirectly by pausing human progress for many years or decades.

We should be teaching our children that there are countries on all different levels of health and income and that most are in the middle. • We should be teaching them about their own country’s socioeconomic position in relation to the rest of the world, and how that is changing. • We should be teaching them how their own country progressed through the income levels to get to where it is now, and how to use that knowledge to understand what life is like in other countries today. • We should be teaching them that people are moving up the income levels and most things are improving for them. • We should be teaching them what life was really like in the past so that they do not mistakenly think that no progress has been made.

We should be teaching them how to hold the two ideas at the same time: that bad things are going on in the world, but that many things are getting better. • We should be teaching them that cultural and religious stereotypes are useless for understanding the world. • We should be teaching them how to consume the news and spot the drama without becoming stressed or hopeless. • We should be teaching them the common ways that people will try to trick them with numbers. • We should be teaching them that the world will keep changing and they will have to update their knowledge and worldview throughout their lives.