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December 4, 2020 - May 28, 2021
Observe how women and men shop and you’ll see that not much has changed. Women feel fabric, try on shoes with a dress, and ask to see things in different colors. Men see something that can sate their appetite, kill (buy) it, and get back to the cave as fast as possible.12
“Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.”55
