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August 15 - September 17, 2019
At its core, Apple fills two instinctual needs: to feel closer to God and be more attractive to the opposite sex.
Apple has become the most profitable company in history.6 The equivalent is an auto firm with the margins of Ferrari and the production volumes of Toyota.
THIRTY PERCENT OF U.S. households have a gun, and 64 percent have Amazon Prime.1,
My nightmare job is the “invisible until you fuck up” position.
Drive a Porsche, even at fifty-five miles an hour, and you feel more attractive—and more likely to have a random sexual experience. Since men are wired to procreate aggressively, the caveman in us hungers for that Rolex, or Lamborghini—or Apple. And the caveman, thinking with his genitals, will sacrifice a lot (pay an irrational price) for the chance to impress.
You used to be what you wore, and some now believe you are what you eat. But who you really are has become what you text on.
It’s easier to fool people than to convince them they’ve been fooled.
Most people, for most of human history, have believed in a higher power. Terrifying weather events led humans to conjure a sentient being orchestrating these phenomena as a response to their behavior. Religion has brought, and still brings, psychological benefits if you’re the right candidate. Church, mosque, and temple-goers score higher on optimism and cooperation with one another, which are key paths to prosperity.1 Believers are more likely to survive than their atheist friends.
all successful businesses appeal to one of three areas of the body—the brain, the heart, or the genitals.
Every other electric car looks like a Birkenstock; the Tesla looks like a Maserati. No other brand can simultaneously tell people: “You can afford a $100,000 car, you have great taste, and you care about the environment.”
business enterprises “have neither bodies to be punished, nor souls to be condemned.”
People who tell you to follow your passion are already rich.
