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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, by Scott Galloway

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Type 2 investments are cheap, because they likely will be killed before they waste too much money, and they pay big dividends in image building as a leading-edge company.
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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
by Scott Galloway
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